Everything started in the U.S., like a lot of phenomenons, she said.

Here we have a different way of watching TV.

We are trying to put in place everything we can to accelerate this.

Paramount+/Pluto TV’s Antonella Dominici was speaking today at MIA Market in Rome

Paramount+/Pluto TV’s Antonella DominiciAntonio Masiello/Getty Images

Library content that is not less appealing [than premium originals].

If people just want a linear experience, the platform is still mainly linear.

We offer a segmented line up so customer can save the paradox of choice.

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They just need to know what kind of content they want to watch.

Its just the possibility of reaching customers.

We just offer what people want to watch.

Discovery had begun partnering with platforms more regularly to launch their library content.

Big broadcasters are coming on board and it is a very big change, she said.

There is an interconnection between the FAST channel and how you discover the content.

Instead of fighting, you become friends, she said.

Were just changing the way its distributed.