I spend 70% working day fighting against audiovisual fraud.
If, hypothetically, we got rid of 90% of piracy thered be sufficient money for everyone.
He quoted statistics that one in every three people watch sport without paying for it in Spain.
(L-R) Barney Francis, Dan Rossomondo, Mark Dowley, Graham Neff and Sally Bolton at the IMG-Redbird Summitthemancphotographer.co.uk
The industry weve created is based on broadcast rights, so this is the biggest challenge we have.
Maybe if we continue to address it collectively, itll be a lot easier.
Part of the challenge is bringing that coalition together to try and tackle the problem on a global level.
That is not easy.
