New exhibitors will include New Zealand, Singapore and Azerbaijan.
Well see how it develops.
We dont have to substitute the job of the sales agents.
Tanja MeissnerDuchili
They know best when and how to launch a project.
Its quite organic, but it could be something for the future.
The market and the festival are interdependent.
Gropius Bau/EFMGetty Images
If the films are strong in the Official Selection are strong it will translate into significant business.
I have a 360-degree perspective.
We want to be more than a market, says Meissner.
The space will showcase cutting edge technologies and AI solutions.
Theres also this huge ethical problem around AI so we will be talking about that too.
Im not diminishing how dangerous it can, but we need to a keep balance between them.
Everybody speaks about the young audience and questions can we bring it back to the cinemas.
One way is by addressing them on how we conceive films at a very early stage, she says.
Meissner is also proud to have launched the new EFM Distributor Award.
Its a way of showing recognition for an often-undervalued profession, she says.
Films dont exist when they dont have an audience.
We know how important screenings are and we really attempt to accommodate everyone.
Sometimes its only one screening, sometimes its more, says Meissner.
