Others are going further, and seeing results.
Play also includes a Virtual Reality Battle Area and an arcade.
Release your inner lumberjack!
(L-R) Bryan Braunlich of The Cinema Foundation, Traci Hanlon of Cinergy Entertainment, Valarie Rico of Santikos Entertainment and Andrew Thomas of Moonstruck Drive-InNATO
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Santikos has an unusual structure.
Its giving includes health and wellness, youth and education, arts and culture and people in need.
We do community partnerships throughout the year.
We work with local blood banks, local food banks.
Thats a really special component of Santikos, in our mission, and how we connect with community.
Cinegy offers what it calls Sensory Friendly Screenings for free one Saturday a month.
Weve been doing it now for about at least three years and seen the attendance grow.
Weve had a lot of organizations super excited and supporting us, Hanlon said.
And then see the movie posters, Oh.
youre playing this movie?
So really it brought a new crowd out … an additional audience for us.
As with other chains, specific movies drive menus, cocktails and costumes.
Santikos sometimes has a a local photo booth business set up shop in the lobby.
Ill ask this question, what is your best memory of going to see a movie?
And everyone has one.
And they can describe it in really great detail.
And then Ill ask, what is your greatest memory of streaming something at home?
No one remembers anything …
The experience itself is fairly forgettable, even if you enjoyed the movie.
Thomas Moonstruck Drive-In has one indoor theater and two open-air locations in Houston and Austin.
We dont have kitchens.
We have to get a little bit creative, he said.
But the experience is still highly social.
Well have families come in three, four different cars and get together and set up in the middle.
They get their yard games out and they invite other people to play, let their kids play together.
Its just a really different way to experience the movies.
And I think we have a unique opportunity to eventize.
And everyone takes that picture every single time.
They really want to do that.
They want to engage that way, said Thomas, who has also begun to distribute indie films.
Were starting to see a lot of drive-ins put in things like laser projection.
That brightens the image a lot, which is a huge when youre dealing with ambient light.
There are all sorts of advances that are going on and they make me excited.
Because what we do see from customer feedback is they notice these things and they appreciate them.
