The news comes more than two months after the media giants annualupfrontspitch to advertisers in New York.

NBCU did not offer any specific figures in major categories, however.

Traditionally, the upfront process used to wrap up in a matter of days rather than months.

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Disney upfrontsCourtesy

Today, a host of complexities and competition from digital platforms have extended the process significantly.

Ryan Reynolds as Nicepool puts his hand on his chest in a still from ‘Deadpool & Wolverine’; Justin Baldoni wears a man-bun and holds a microphone