Global opening is at$192.4Mwhich is roughly $2M higher than where Nancy and I spotted it.
For a B- CinemaScore MCU movie a $100M opening?
Very good job, Disney.
Anthony Mackie is Captain America.Everett Collection/Disney/
In regards to Saturdays business, 51% of the crowd went to seeBrave New Worldbefore 5PM.
1 at the domestic box office.
They didnt underspend like some other studios might when they see a B- CinemaScore coming.
There was also Mackie jumping out of an Air Force HC-130J Combat King II with other 58th Pararescuemen.
iSpot shows that Disney spent around $22M in linear spot ads that pulled in 926M household TV impressions.
Tide hosted a Collateral Stains Screening in NYC where attendees were among the first to see the film.
The audience watched the movie all while experiencing stains as if they were on the periphery of the action.
After the 4D experience, guests went home with Tide products to clean their clothes.
A GMC custom clip spot showcased the Hummer EV featured in the film.
There were myriad stunts for social, i.e.
a drone show at Paris Disneyland.
PLFs and Imax combined are driving 37% of business.
AMC Disney Springs in Orlando is still the top venue with over $172K.
Sunday reported figures:
1.
3-day forBrave New Worldlies around$87M.
The fourthCaptain Americamovie carries a production cost before P&A of $180M.
Im told that break-even for the movie lies around $425M global box office.
SonysPaddington in Peruis till No.
That movie ended its domestic run at $73.9M.
The above figures are all industry estimates, they arent studio reported.
The current range for the MCU sequels 4-day ranges between$95M-$109M.
Disney believes the figure is between$90M-$96M.
The studio typically wont call $100M until they see it, which would be by tonight.
At that range, its the best start weve seen so far in 2025.
What studio doesnt want a $90M-$96M+ opening for their movie?
Just dont take a stab at do aCaptain America: Brave New World 2, Marvel.
PLF and IMAX screens are contributing 37% of the weekends business so far.
Three-day is around$82M-$84Mat 4,105.
Oh, and Winter Storm Jett in the Northeast hasnt closed theaters.
And that mega rainstorm in LA dried up pretty quickly.
The question is how steep is the fall-off after today?
Running cume by EOD Monday is just under$20M.
At $1.37 billion in China, its the third best animated film ever worldwideper Nancy.
StudioCanal/SonysPaddington in Peruclocked$600,000yesterday.
Keep in mind its a family movie.
Thursday night previews started at 2 p.m. at 3,133 locations.
The hope is that the four-day total is around $15M.
The firstPaddingtonhad a three-day total of $18.9M, whilePaddington 2posted $11M.
Quorum believes the 3-day for the threequel is $12M-$15M (update).
The pic has already cleared $104M abroad with $19M from Sonys offshore territories.
Where does that stack up to other MCU titles?
Better news: Audiences on Thursday night gave it a tolerable 79% on RT.
Audience make-up was 71% males, 29% female.
Ya wanna know what the social media reach was forDeadpool & Wolverinebefore opening?
Try 1.15 billion followers.
Mostly all of the cast on thisCaptain Americaare social and activated, except for non-social Harrison Ford.
But negative-leaning chatter onCaptain America: Brave New Worldhears trembles from fans who feel Marvel has lost its way.
Comments include, I remember a time when I used to get hyped for a Marvel film.
I saw this poster (and trailer) and felt nothing.
Prove me wrong, Disney.
Disney didnt respond to Deadlines comment on the projections we were hearing tonight.
