SUNDAY AM WRITETHRUafter Saturday update…Lionsgatecan relish a No.
Lets hear it for great dating.
The studio known for counterprogramming found a great release date on the schedule and maximized it.
Gerard Butler in ‘Dens of Thieves 2: Pantera’Rico Torres for Lionsgate
Rotten Tomatoes critical score has fallen to 60% fresh since Friday.
No Imax on the sequel, but PLFs are driving 31% of the business.
A majority of moviegoers seeing this film bought their tickets same day at 76%.
‘Better Man‘
Hes activated with 119.3M fans as well as Butler with 13.1M and OShea Jackson at 1.5M.
Overall the influencer campaign developed content with nine content creators including Harry Mack yielding over 12M views.
Other beats of the marketing campaign including a rewatch component which revived interest in the original film.
Partner collaborations also included a never-been-done partnership with Paul Sheers How Did This Get Made podcast.
If the movie was going to work anywhere, it was there.
Hes certainly not Harry Styles on this side of the pond.
His irrelevance is making it difficult for many audiences to care about the film: Why does this exist?
Has anyone cared about or heard anything from Robbie Williams since the 90s?
What provoked Paramount execs to buy this movie?
Leave it to a streamer and they would have blown over $100M forBetter Manwith even more downside.
Friday delivered$400Kon its way to a 3-day of$1.38M(theater average of $16,1K).
The movie was made for under $10M before A24 acquired it out of Venice.
Friday is $5.5M-$6.5M onPantera.
For Gerard Butler, it reps his first No.
1 opening since August 2019sAngel Has Fallen($21.3M).
Lionsgate has PLF and motion seats onDen of Thieves 2.
Lionsgate inheritedDen of Thieves 2via their acquisition of eOne (which owned Sierra/Affinity).
Tucker Tooley co-financed the sequel with eOne and oversaw the segue of the title from STX to eOne.
If they werent, they wouldnt be releasing them.
Paramounts wide break ofBetter Manis not looking sexy at$1Mfrom 1,291 sites.
The studio acquired the Michael Gracey directed movie for $25M including France and Japan territories.
3 global release of 2024 and 13th highest grossing animated title of all-time.
1 market of the country, LA, due to the wildfires.
The previous movie was released by STX when it was in its full glory.
Foreign sales for the sequel were announced at Cannes 2019 by Sierra/Affinity.
Deadlines Pete Hammond enjoyed the sequel, which is 70% fresh with critics on Rotten Tomatoes.
