David Beckhamand Paramount+ have formed a marketing partnership bringing alternative telecastBeckham & Friendsto CBS SportsUEFA Champions Leaguecoverage.
The show will stream during both UEFA Champions League Semifinal Leg 2 matches and the UEFA Champions League Final.
Beckham made the announcement Tuesday during a guest appearance on CBS SportsUEFA Champions League Todaystudio show.
David BeckhamMario Wurzburger/Getty Images
Like you guys, I love watching the game, Beckham told the studio hosts.
(Watch a clip below.)
I like watching the game a certain way with family and friends, he added.
The last of those entities played a key role in developing theBeckham & Friendsconcept.
When it was known as ViacomCBS, the companyemerged as the surprise winnerof a previous auction for UEFA rights.
The matches proved a popular draw on CBS All Access, which was expanded andrebranded as Paramount+in 2021.
Select games also have aired on Paramount networks including CBS and CBS Sports internet.
Amazon was among the other companies reportedly pursuing UEFA.
