That one word generated, I would say, millions of viewership value, Hodge said.

So many people commented and said, The moment I heard Slim I was in.'

We only see a political idea.

Cross

Aldis Hodge, left, and Lauren Anderson at CESCourtesy of Amazon Ads

Not a political truth, but just an idea.

… Thats just one sector of what Washington, D.C. is.

Prime Video is about a year into running advertising during and around original series and films.

Amber Oliveras (Jessica Camacho) and Mark Meachum (Jensen Ackles) in COUNTDOWN

Crossdebuted its first season last November and has already been renewed for a second.

The title character, Alex Cross, is a police detective and forensic psychologist tracking a serial killer.

We take a lot of pride in them, she said.

Were really proud of the work weve done with IP adaptations.

Part of that is really understanding that theres a great core audience.

But the other part of it is that it gets people like us really excited.

And it gets great showrunners excited.

Carly Zipp, Director of Brand Marketing forAmazon Ads, moderated the conversation.