The streaming servicelaunchedin 2021 under Common Sense Networks, the for-profit affiliate of Common Sense Media.
Financial terms were not disclosed.
That rigorous focus on the target audience is also intended to reassure advertisers.
Cricket has acquired SensicalCourtesy
Along with Berger, Sensicals management team will join Cricket Media to lead the merged entity.
Unlike many purveyors of kids entertainment, Berger told Deadline, We can evaluate content at scale.
Brands are telling us theyre trying to target.
What we can do for them is to provide a very tight contextual match of viewer and ad.
Cricket Media Chairman Miles Gilburne called the merger a natural fit.
In an interview with Deadline, he said there is a fault line between entertainment and education.
The merger of Cricket and Sensical, she continued, disrupts the noise and creates something more organized.
