Sports, especially cricket, and local drama and romance productions lead the consumption of premium streaming.
Nine of the top 15 titles were sporting, including six Indian nation team matches.
Zee has refuted the claims and the issues is now being heard at the London Court of International Arbitration.
Cricket star Virat Kohli at the ICC Men’s Cricket World Cup in IndiaAlex Davidson-ICC/ICC via Getty Images
Netflix is the biggest SVOD service, making 38% of that categorys revenues.
Together withPrime Video, this number increased to 70%.
Netflix and Prime Video have a steady stream of content planned for 2H 2024.
These formats have proven to attract new users and drive engagement with lower budgets.
