There will be a marketplace in the future, I think.

There will be creators who create forAImodels and get paid for it.

I really think thats part of the future and people will figure it out.

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Google and Alphabet CEO Sundar PichaiMateusz Wlodarczyk/NurPhoto via Getty Images

We didnt put music generation in the hands of users.

We are giving it as tools to creators.

Thats how were doing it in YouTube, primarily.

SAG-AFTRA National Executive Director Duncan Crabtree-Ireland at the 31st Screen Actors Guild Awards in February 2025

Were going to be thoughtful in how we approach these questions.

Sorkin replied, They will, but if they do, it will be too late.

Pichai offered a somewhat more muted assessment.

Progress is going to get harder, he said.

When I look at 25, the low-hanging fruit is gone.

The hill is steeper.

Asked if that meant growth is declining, he demurred.

Im very confident there will be a lot of progress in 25, he maintained.

You will see us push the boundaries.