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Lest we forget about half billion-plus strong social media powerhouse Dwayne Johnson.
The global P&A spend per sources was around $120M.
Moana is back along with a cast of beloved characters.
‘Moana 2’s massive global push included projections on the cliffs of Capri in Italy.Disney
Indeed, the studio is back.
Marketing intelligence dictates that studios when advertising a feature musical, should hide such aspects in their trailers.
The notion is that feature musicals are a turn-off for most moviegoers.
‘Moana 2’ visual gallery in Florence, Italy.
However if you trick them, and they thus love the musical once theyre in, business is golden.
However, Disney didnt shy from sellingMoana 2as a musical.
Disney found campaign beats to introduce five new songs byThe UnofficialBridgerton Musicalsongsmiths Emily Bear and Abigail Barlow.
The sequels first ditty, Were Back was first introduced to exhibitors at CinemaCon back in April.
Were Back was even featured as a song for a Moana-themed performance onDancing With The Stars Disney Night.
Trailer viewership always says it all when it comes to big box office dollars.
This included projection mapping forMoana 2on the cliffs of Capri in Italy in addition to a sail boat.
There was also aMoana 2tie-in with UnivisionsQuien es la Mascara?
It calls to the importance ofMoanato the studio.
Its the biggest movie of all-time on Disney+, says Ayaz on the mammoth marketing forMoana 2.
The characters appeal to so many different audiences around the world.
