EXCLUSIVE:Conde Nast, like all media players, has been forced to reimagine itself.
In fact, the company is starting to see encouraging returns on its commitment to a print-to-screen pipeline.
And that allows us to keep doing our job even as our industry is a bit in turmoil.
Mahani Khalsa, one of the central figures in HBO docuseries “Breath of Fire.“HBO
FletcherandCasual, says she treats each magazine brand as though it were a mini production outfit.
We were brought in in 2021, she recalls, to align more within and underneath the magazines.
And that is what we need to do our jobs.
We need great stories.
Staff meetings often include Estabrook and Amos, who track stories from idea stage to publication.
Their remit does not include podcasts or other realms.
Viewers can expect something thats not sloppy or just thrown up there, she added.
Any producer at any level has had to reconcile themselves with the algorithm, Amos acknoweldged.
Im so excited, Ive got to go watch it tonight!'
she said with a smile.
That would not have happened three-and-a-half years ago.
Like, oh wow, what were doing is working.
