That Sunday hold -30% is on account of the Indigenous Peoples holiday.

Unlike some of the other wide entries this weekend, iSpot doesnt show any national spots forTerrifier 3.

You have to go to extraordinary lengths, and you gotta get creative.

Article image

‘Terrifier 3’ and ‘Joker: Folie À Deux’Everett Collection

Cineverse hasnt made big splashes in the theatrical space that much.

There was a fake outdoor campaign and an Art the Clown street team in NYC.

There was also a marketing partnership with Fandango.

Article image

Getty

Cineverse saw a tripling in its Scream Box streaming subs afterTerrifier 2was released.

This is a great win for McGurk whose last streak of No.

PostTrak audiences gaveTerrifier 3four stars with a 76% positive and 59% definite recommend.

AMC Burbank has the highest gross for the pic with $42K through Saturday.

Sixty-two percent said theyd tell their friends to see this threequel in a theater, no matter what.

Big walk-up business with 55% ofTerrifier 3s crowd buying their tickets on the same day they watched it.

Whats next for Cineverse?

Triple note, James Gunn and Peter Safrans DC Studios did not steer or shepherdJoker 2.

The Joaquin Phoenix-Lady Gaga R-rated musical got kicked out of No.

2 by a cartoon robot, DreamWorks Animation/UniversalsWild Robot($13.45Mthird weekend).

Each of these studios believed in these movies as theatrical plays.

Hopefully their commercial results here wont tarnish their awards season runway.

Each of this weekends entires, unfortunately, has their own set of mild acne, if not worse.

A longer platform could have developed more word of mouth, but this was limited in buzz.

Furthermore, most platforms nowadays are three-stepped (exclusive NYC and LA, then limited, then wide).

PostTrak exits are strong onSaturday Nightat 82% and a 63% definite recommend.

Mostly men at 54% with 55% of the audience between 18-34 and 44% over 35.

Ticket sales are flat throughout the country, with any business being in the East.

Piece by Piece is it for kids?

Despite any kind of clever, the comp this Focus Features entry is vying for are wide release documentaries.

Among them its the fifth best opening here at $3.8M among docs over the last ten years.

That sub-group is led by Angel Studios wide release ofAfter Deathat $5M.

Again, this Pharrell Williams ode cost Focus $16M.

iSpot, which tracks movie TV spots, doesnt show any spots registering forApprentice.

The Cinemark in West Plano, TX posted the movies best gross with close to $8K through yesterday.

Critics like it at 81% fresh on RT.

There were sold out Q&As in LA this weekend with very hopeful word of mouth in exits.

The John Crowley directed movie has a limited expansion next weekend before going wide on Oct. 25.

Why arent we up?

Put a pin on that.

Lets not make any judgments until Saturday morning.

On the high end, thats$53.5Mby EOD Sunday.Joker 2for the most part keeps all the Imax auditoriums.

More as it comes this weekend.

Comscore/Screen Engines PostTrak didnt capture audience exits on the pic.

The early box office numbers puttingTerrifier 3at No.

Marvels ended its domestic run at $84.5M, whileFuriosasettled at $67.4M.

Its expected to make anywhere from $3M-$9M this weekend.

The docu received a 60% definite recommend and 412 stars on PostTrak.

Thursday previews began at 2 p.m.

Critics like it at 86% RT.

Sonys wide break ofSNLorigins movieSaturday Nightmade$370Kfrom previews that began at 2 p.m. Thursday.

That money will be rolled into todays take.

The Jason Reitman-directed feature is expected to do$3M-$5Mthis weekend in its national wide break.

The movie already has banked north of $731K in its two-week platform release.

Briarcliff is on the hook for P&A.