It is the bedrock upon which our collective prosperity is built.
He noted a more robust theatrical recovery outside of the U.S. in markets where longer windows are in place.
Shorter windows hit smaller movies disproportionately.
Michael O’Leary, president and CEO of Cinema UnitedGetty Images; CinemaCon
Also key not promoting see-at-home options while a movie is still in theaters.
Shorter windows also undercut marketing and consumer awareness of new movies, which has been dwindling.
The marketing and the guest experience would be better.
An interesting ask was for everyone to take a beat on PLFS, or premium large format screens.
Upgrading has been a priority as premium auditoriums take a disproportionate share of ticket sales.
But they are costly and still only a small percentage of the global box office he noted.
Keeping theaters clean, vibrant and comfortable is a priority.
For indie theaters, hold requirements should not extend beyond the time a movie is exclusively in theaters.
Everyone feels the pressures of todays marketplace from the biggest studios to the one-screen independents.
