We want to be more relaxed so it is not stressful for [attendees] to have deeper conversations.

We have ambitions and can expand but for a start we are happy.

But Lewi says this was never a consideration and is confident the DNA of Canneseries wills out.

Josh Holloway in Max’s ‘Duster’

DusterMax

Even if we are not dedicated to buyers, the noise of the market is here, he added.

They know that coming to Canneseries is proof of quality.

This years exemplar isDuster,J.J.

‘Rebound’

Malin-Sarah Gozin. Image: Gareth Cattermole via Getty.

As a movie geek, having J.J. Abrams return to series here is fantastic, said Lewi.

I think [Duster] tackles an America that we like, the America of the 1970s.

It wasnt perfect but it was cool and we like to spend time there.

AWalking Deadtribute with star Jeffrey Dean Morgan and Canneseries jury president Norman Reedus is also planned for tomorrow night.

He will address the fest almost a decade to the day thatThe Bureaulaunched.

This was the dream, added Lewi.

Having edgy series, big marketing launches from the U.S. and then popular French shows.

Lewi said the shows are tied together by themes of disquiet.

All have anxiety in them, even the comedies.

Many of the shows are also tied together by one nation, Belgium.

The country is almost made for that, he added.

With multiple languages they have to be open to the world.

Their industry is very mature.