We understand talks had been ongoing for several weeks prior to that.

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The marketplace changing accelerated some conversations.

Globally, entertainment has been challenged, and we are reacting to that by making Cake-Jetpack a bigger organization.

Cake CEO Ed Galton and Jetpack Distribution founder Dominic Gardiner, ‘Angry Birds’ and Kiri & ‘Loulou’

Cake CEO Ed Galton and Jetpack Distribution founder Dominic Gardiner, ‘Angry Birds’ and ‘Kiri & Loulou’Cake

Content carried over includesMoley, Talking Tom and Friends, MeccamatoandThe Clangers.

We understand Jetpacks other staff will not move over.

Discussions are underway to assess how the Jetpack brand can continue to live within Cake.

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The Jetpack name will still exist, said Galton.

It will be on our stand at MIPCOM.

He will report to Galton and Seddon.

Both report into Gardiner.

I look forward to helping to take Cake to the next level.

It affords me space to spend time in other places, said Galton.