New year, new formats for the market.
The Danish version will launch later this year, no word on RTLs plan yet.
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Over 10 episodes, the show sees 12 celebrity contestants placed in separate boxes.
‘The Box’TV2/Seefood TV
Each ep ends with a pair of contestants engaging in a duel to stay in the game.
Unusually for modern format dealmaking, the show has secured international remakes before launching locally.
Generally, networks have avoided paper formats and focused on shows that have proven track records.
