A total of 278 official selections including 54 from the festivals community events produced 633 screenings at the festival.

There were also 303 guest visit sessions after screenings, allowing filmmakers and cast to connect with audiences.

Under new ACFM head Ellen Y.D.

Busan International Film Festival

Busan International Film FestivalBusan IFF

Kim, the industry platform also saw 33 new companies joining this years edition.

Out of the market badge participants, 1,466 were domestic guests and 1,178 were international guests.

The markets newly-launched Producer Hub also attracted 123 producers from 19 countries, fostering networking opportunities.

WGA West building in Hollywood

The Producers Guild of Korea also signed MOUs with Indonesia, Hong Kong and Brazil.

The ACFM conference also doubled its program offerings this year and included an AI-focused conference.

The commitment to the spend means that CJ ENMs investment likely surpasses Netflixs annual outlay on Korean content.

Expect AI to feature heavily at next years edition.