We dont want to miss a moment.

We dont want to miss a vote.

NBC News Now, for instance, plans to start coverage at 7 a.m.

Amazon Prime Video’s Election Night Live with Brian Williams

Prime Video

ET and continue late into Wednesday evening.

By contrast, Williams said that Prime Video is building out its facility from scratch.

They realized they had to take a big bite and write a big check, he said.

Kamala Harris and Donald Trump

Brian Williamssigned off from MSNBC’s ‘The 11th Hour’ in 2021MSNBC via YouTube

No one was more bullish on the reach and power and influence of cable news than I was.

Its been three years sinceWilliams departed MSNBC, signing off from his popular 11 p.m.

ET showThe 11th Houras his contract expired.

And I am all in: my life is focused on one night.

Williams said that our methods will be revealed when folks tune in.

We have no idea where the story will take us.

They may not want to get into the business of days of rolling coverage.

We have to wait until we see what story we are handed that night.

That ultimately could help in Amazon Prime Videos pitch to brands as they scale up their advertising plans.

What they have going for them is they are not perceived as one way ideologically, he said.

There is some expectation that sensibility will carry over into the Amazon special.

I think the legacy media are doing their level best to cover a fast-moving target.

I believe in this place, and in my love of country I yield to no one.

But the darkness on the edge of town has spread to the main roads and highways and neighborhoods.

And it must be acknowledged and answered for.

That assessment has not changed.

I think we are at an inflection point, Williams said.

Some of those answers will be provided.

The voters have a funny way of making up their own mind and delivering the storyline to us.