EXCLUSIVE:Samantha LawrenceandJane Atkinsonhave joined forces to launch Media MDs.

The pair bring years of high-level experience to proceedings.

Their new enterprise will work with small and medium-sized labels.

Jane Atkinson and Samantha Lawrence

Jane Atkinson (L) and Samantha Lawrence are teaming to launch Media MDsMedia MDs

They will share their combined smarts with indie clients, offering operational, financial and creative guidance.

The UK sector faces numerous challenges including key commissioners easing back on program orders, and increased costs.

The UK sector remains, however, chock full of talent.

Andrea Scrosati

Indie producer association Pact claims 700 members.

Atkinson, meanwhile, leftFremantleearlier this year to co-found Media MDs.