Ben StillerandEddy Cue,Apples senior vice president of Services, will join the upcomingSXSWfor a special Featured Session, Moving Culture Through Innovation and Creativity.

The conversation will take place on Sunday, March 9 at 11:30 am CT in Ballroom D at the Austin Convention Center.

The two will discuss topics ranging from media, entertainment and music to sports and Stiller-driected and EPed Severance, which will include never-before-seen clips from the show.

Ben Stiller, Eddy Cue

Ben Stiller, Eddy CueGetty Images/Courtesy of Apple

Were honored to welcome Apple legend Eddy Cue and entertainment icon Ben Stiller to the SXSW stage, said Hugh Forrest, SXSW President and Chief Programming Officer.

Together, theyll bring a wealth of knowledge to this conversation, and were excited about the opportunity for our community to get a look at never-before-seen content from the groundbreaking show, Severance.

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InSeverance,Mark Scout (Adam Scott) leads a team at Lumon Industries, whose employees have undergone a severance procedure, which surgically divides their memories between their work and personal lives.

headshots of L-R: Rome Flynn, Ana Ortiz and Sherri Saum

In addition Scott, Britt Lower, Zach Cherry, Patricia Arquette, John Turturro and Christopher Walken also star.

Stiller serves as director and executive producer with John Lesher, Jackie Cohn, Mark Friedman, Beau Willimon, Jordan Tappis, Donovan, Caroline Baron, Richard Schwartz and Nicholas Weinstock.

Watch on Deadline

SXSW runs from March 7-15 in Austin, TX.Apple TV+s show biz comedyThe Studioand the Blake Lively Anna Kendrick comedyAnother Simple Favorwill kick off the fest.

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