Bell Mediahas bought a majority stake in distributor Sphere Abacus.
That paved the way for the creation of Sphere Abacus.
The sales business will keep the Sphere Abacus branding in the wake of the Bell Media agreement.
Sean Cohan (inset) Clockwise Top L-R: ‘Late Bloomer,’ Elliot Page, ‘Sort Of’ and ‘Mark McKinney Needs a Hobby’Bell Media
Bell Media owns the CTV broadcast net, numerous cable channels, and streaming serviceCrave.
Canadais a favored international hotspot for production given its locations, skilled crews, talent and incentives for producers.
I think Canada generally, not just Bell Media, has a little bit of a marketing challenge.
As the largest player in Canada, we are in a position to benefit disproportionately from this.
