Overseas delivered $36.2M for a$147.2Mglobal debut, ahead of where Nancy and I saw it.
The pic cost $100M before P&A.
1 opening this year and the best start for a PG-13 rated pic in September.
L to R: Winona Ryder, Bob, Michael KeatonWarner Bros
The top 10 locations overall were 1.
AMC Burbank Los Angeles, 2.
AMC Universal Citywalk LosAngeles, 3.
Stoking the core female base, there was the first-to-market global activated pin extension on Pinterest, as well as a bulk of cross-promos withThe Bachelorette Afterlifeedition which also hit ABC social handles.
Santikos Casa Blanca San Antonio, 4.
Regal Riverpark Fresno, 5.
AMC Disney SpringsOrlando, 6.
AMC Grove Los Angeles, 7.
AMC Lincoln Square New York, 8.
Cinemark Rialto LosAngeles, 9.
Harkins Estrella Falls Phoenix, and 10.
Harkins Mountain Grove Los Angeles.
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Los Angeles, 2.
New York, 3.
Chicago, 6.San Francisco, 7.
Orlando, and 10.
Once again, its great when an event movie is embraced by a culture.
#Beetlejuice#BeetlejuiceNow Playing only in theaters.
EntTelligence says that the sequel clocked 7.7M admissions with 73% of the weekends foot traffic devoted toBeetlejuice Beetlejuice.
Beetlejuice Beetlejuiceis currently the second-highest opening for Burton afterAlice in Wonderlands $116.1M.
What could slow business today is that its the first Sunday of NFL.
Deeds($37M).
Of the myriad bits with Ortega was her TikTok with Justin Theroux at 38M+ views.
Warners had their largest promo partner campaign onBeetlejuice Beetlejuicewith a value north of $100M across 35 different partners.
Get this, the partner push was more than double the size ofBarbie.
There wasnt talent featured in the partnership campaigns, rather the spots delivered the Burton cinematic universe.
There was Fanta pushed the film in 47 markets worldwide.
Currently, the belief is that Saturday holds -15% off Friday for a $36M take.
Yes,Star Wars: Force AwakensandTop Gun: Maverickalso proved that.
Exits also show a massive 60% ofBeetlejuice Beetlejuices crowd bought tickets same day.
CinemaScore is B+ which is a half step up from the original 1988 movies B grade.
Blockbusters can be built off B+s.
Why not an A?
One should also note that Jenna OrtegasScreamandScream VIalso received B+.
Imax and PLF screens are repping 36% of ticket sales to date.
Diversity demos were 48% Caucasian, 31% Black, 9% Latino and 11% Asian.
Highest grossing theater forThe Front Roomwas the Regal Atlantic Station with around $7K.
Any business is being done in the East and South for this horror movie.
Well have the chart for you later on.
The Tim Burton directed sequel is booked in 4,575 venues.
Showbiz DirectsReagan,which finished the week with $13.3M, third among the competition, but was No.
Currently, the projection for the sequel is$90M with potential for upside.
Girls also outnumbered boys, 62% to 38% among the kids.
A very strong turnout by Latino and Hispanic moviegoers last night at 36%.
Ive never been more excited for a movie than this one!
Theres guaranteed to be plenty of fan dress-up at theaters this weekend.
To rival the Sandworm and Wolverine popcorn buckets, theres a Beetlejuice jack-in-the-box popcorn bucket at Cinemark.
Tonights figures are according to sources.
That Denis Villeneuve directed movie went on to open to $82.5M.
Heres the difference:Beetlejuice Beetlejuiceskews very female, whileDune: Part Twoleaned mostly males at 65%.
Interestingly enough, the sequels preview B.O.
is ahead ofWonder Womans $11M preview cash.
In addition, expect the Latino and Hispanic audience to overindex onBeetlejuice Beetlejuice.
The original 1988 movie on RT is 82% both with critics and crowds.
Burton hasnt made a lot of sequels during his career,Beetlejuice Beetlejuicebeing the second after 1992sBatman Returns.
Well have more updates as they come.
