25, 30 years ago, awards campaigning didnt really exist.
That was the end of your work.
You just moved onto the next film.
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AnoraandEmilia Perez, these are the breakouts from Cannes this year.
They want to see to it theyre not peaking too early and keeping momentum going, said Shields.
You have to hold it, because Toronto, Telluride, New York, theyre very specific about that.
Weve seen a shift in campaigning.
The campaign is very long.
It starts in September, or even August, and it goes through to March.
You have to keep momentum, without jeopardizing the local releases, she explained.
The panel also addressed the issue of campaign budgets and what bearing they have on votes.
you could have huge budgets on some of these campaigns… but I dont think thats the deciding factor.
Voters are very savvy now.
Thats really a tricky balance.
Its about being smart and impactful with whatever youre doing.
If youre going to spend money, spend it the right way.
Many of these virtual events are still running, said Tomassini.
These filmmaker conversations can add a lot of visibility.
The panelists also touched on the growing profile of the Best International Feature Film Category.
Im not saying that campaigning from elsewhere or higher visibility isnt going to help some of the titles.
We did it as an industry and independent financing thing.
