These executives are people who love movies.

Its the thing we keep banging the drum on about the studios.

Get merchandising and marketing on line one!

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Jono Matt and Pete HuyckIzak Rappaport/Getty

Thats the unique movie experience these people wanted to capture.

The matching pajamas experience.

The scribes indicated the project will take a fast track, with an eye toward Christmas 2026.

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We know Apple will support and give its best light, and theatrical is the brass ring for us.

They were so emotionally ready to hear that pitch.

And at Apple, there was Matt Dentler, laughing and by the end, came the teary eyes.

We go, we got Dentler!

And the Apple room, you just felt that magical reaction.

Ive never had an experience quite like this, in 30 years in the biz.

Everybody wanted to be in the Christmas movie business as fast as possible.

Huyck is repped by WME and Hansen Jacobson, and Matt is repped by Verve and Johnson Shapiro Slewett.