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New versions of AirPods and the high-end AirPod Max were also unveiled.
The companys best-selling earbuds model, the AirPods Pro 2, did not receive a full-scale upgrade.
Nevertheless, some innovative tweaks to its software enable it to serve as a hearing aid.
Apple CEO Tim Cook speaks before the company’s product eventJustin Sullivan/Getty Images
It also includes hearing protection tools and can administer a medically vetted hearing test.
The performance of the iPhone has an outsized influence on Apples overall financial state.
Services is the next-highest-grossing division, collecting $24.2 billion in quarterly revenue.
Investors didnt seem to be overly enthusiastic about the news coming out of the event.
Shares in Apple declined 1% to $217.56 as it unfolded.
They came into todays trading up 15% in 2024 to date.
