At the same time, we are continuing to ramp up spend on original films and series.
There have been things written about, Oh, we must be cutting here to put money there.
We dont share details about those things, and theres always more under the covers than what people see.
Kelly Day, VP, International for Amazonvegeldaniel.com / NATPE
It is part of this dynamic of trying to get the right mix of global originals, international originals.
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Arriving at that balanced mix has to make financial sense, Day added.
I think theres a lot of opportunity, she said.
Tubers and streamers and podcasters are all very interesting as potential entry points for viewers.
And in select markets, we have continued to ramp up investments in movies in particular, she continued.
Its not to say we wont do scripted series.
Such fare works as a complement to the global slate, she added.
