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An Amazon rep declined to comment on the report when contacted by Deadline.
Amazon ranked third on eMarketers list, after Hulu and YouTube, with an estimated $3.13 billion.
Streaming TV advertising is growing quickly and off to a strong start, he wrote.
“Road House” star Jake Gyllenhaal attends as Amazon Upfront PresentationGetty
Amazon came into the market in a pretty strong way, he said.
Amazon, by contrast, is an advertising company.
It is a core part of their DNA.
