The inventory was certainly there, with a 30% year-over-year increase in interactive ads.
Engagement levels were assessed by tracking the use of remotes to click and scan interactive messages.
Viewership of the hard-fought Kansas City Chiefs-Las Vegas Raiders gamesurged41% ahead of year-ago levels.
The scoreboard at GEHA Field Arrowhead Stadium, site of Amazon’s Black Friday FootballWilliam Purnell/Icon Sportswire via Getty Images
