The platform will launch reality showRise and Fallfrom Banijay Asia, featuring Ashneer Grover and produced by Deepak Dhar.
The show will feature Karan Tacker, Kalki Koechlin, Danish Sood and Saloni Batra.
The platform will also releaseThe Titan Story, which follows the journey of the Indian brand, Titan.
India’s Amazon MX Player unveils 2025 slateAmazon MX Player
First Copyis set in the 1990s and follows Arif, an ambitious boy from Byculla.
He begins working at a film company owned by Mahesh, an arrogant but successful producer.
The show stars Tanya Maniktala, Sahil Mehta and Gyanendra Tripathi.
But more than just reach,streamingalso provides a higher quality of engagement.
This is because video streaming is an active consumption medium, and TV is passive, added Bedi.
