He will report into Erer with a dotted line into Morganti, effective immediately.
Attal previously worked in Amazon MGM Studios pan-English team, having originally joined when AmazonacquiredMGM.
The head of that division, Rola Bauer,recently exitedafter two years in post.
Citadel: DianaAmazon/Marco Ghidelli
Readour interview with Ritchie Ordonezfor more on the Prime Video EU Expansion division.
The news comes after Amazon followed Netflixs lead by moving into the ad-tier space.
She was recently in the UK addressing the Content London confab.
