Next year, parent companyComcastplans to spin off NBCUs cable networks into a separate, publicly traded entity.
The transaction,formally announcedearlier Wednesday, will take a year to complete.
Some key leadership changes are in store and will have a bearing on the sports strategy.
NBCUniversal’s Golf Channel covering a 2024 PGA tournament in Jennings, MO.Keith Gillett/Icon Sportswire via Getty Images
When it comes to the Olympics, though, he said it is a less obvious decision.
Or alternatively, Comcast could opt to cut off that content for the cable networks.
In success, viewers attracted by sports tend to stick around, streaming players have concluded.
(Witness Netflixs recent entry into the sports rights game.)
Sports fans are not so monolithic that all we do is watch sports, Cordella said.