The new outlook calls for growth of 4.3%, down from a prior expectation of 4.9%.
Digital ads will remain strong, posting high-single-digit gains, while legacy categories likelinear TVare expected to stagnate.
In part, the adjustment also reflects difficult comparisons with 2025.
Ads in New York’s Times SquareNicolas Economou/NurPhoto via Getty Images
Even after the reduction, Magna called its updated numbers still solid by historical standards.
However, confidence plays a crucial role in marketing and advertising investment decisions.
That marks four consecutive months of decline and the lowest figure since January 2021.
