Disney Expands “Magic Words” Ad Feature To Live Programming, Touts Other Tech Advancements At CES Showcase
Disneysaid it is expanding its Magic Wordsadvertisingfeature, introduced last year, to live programming. Emotional engagement has the power to make us feel something deeply meaningful. And that is the most valuable currency of them all, Disney Advertising PresidentRita Ferrosaid onstage. Disney Advertising President Rita Ferro at CESDade Hayes Emotional connections to key moments boosted brand perception and engagement significantly, she said. One of the speakers was Josh Mattison, EVP, Digital Planning & Operations, Disney Advertising....